![]() ![]() Serif typefaces tend to feel more traditional, responsible, mature or official. Fonts like Times or Garamond are commonly used fonts in this category. Serif fonts are defined by the little “tails” (serifs) that are usually at the ends of a stem on a letterform. There are a number of different categories of typefaces but we’ll first focus on the two categories most fonts fall within: Serif (as shown below) or Sans-Serif ( as shown in our next post). We will touch on these subjects in the following paragraphs, but really we will be presenting an overview of the basics of type and how the history and aesthetics of a typeface can influence how a typeface and, ultimately, a design is perceived. There are books upon books that cover the history and anatomy of type. Understanding a little about how type works can really help us select the best typeface in a more efficient way. There are a multitude of choices available literally right at our fingertips (see Veer or for examples of two popular purveyors).Īs designers, we could spend endless amounts of time searching the vast array of font websites or our in-house font library looking for a typeface that is just right for our client’s website, brochure or logo. It is a critical part of whether or not a design is successful.Ĭhoosing the right typeface for a project can be a very daunting task. ![]() It embodies the message we are trying to communicate. Type is a major part of how a design is seen and understood. They can be odd and goofy like your weird uncle or demand respect through experience and wisdom. Some gorgeous ampersand can just walk into a room and everyone stares. ![]() ![]() They can be funny or serious, simple or complicated, sophisticated or playful, even naughty or nice. “Style consciousness and many years of experience in type design are our qualifications for producing functional and usable types of high quality.Fonts are like people. “One of our intentions is to utilize the knowledge of the history of type to create contemporary types,” Dieter says. Dieter has also seen success with one of his most recent designs, Mangan, a text face that combines classical rationality with contemporary design. Capita, one of the foundry’s best sellers, is a self-dominated face with a fresh style that avoids the harshness of many slab serifs. Since his debut, he has continued to produce beautiful, high quality serif faces. Since then, he has remained focused on developing text fonts that integrate the rich history and tradition of typography with contemporary styles.īased in Munich, his first typeface on MyFonts was Impara, a sans serif with lively stroke ductus and distinct humanistic characteristics that is a representation of linear coolness and classic elegance. German designer Dieter Hofrichter started his foundry in 2010. True up at the end of each calendar month. For campaigns where number impressions is unknown until the end of the campaign, you can If you know the number of impressions the campaign requires, that amount can be ordered before theĬampaign begins. Prices reflect this, making it much less expensive to use a Digital Ad license. Have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and onĭigital advertisements also have different usage patterns compared to websites. HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? May be shared with third parties who are working on your behalf to produce the ad creatives, however you We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. You can use this type of license to embed fonts into digital ads, such as ads built using HTML5. ![]()
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